Reddit’s ad policy has been controversial in recent months, with the company facing accusations that it was intentionally suppressing content on the platform.
Now, the company has announced that it will be changing its policies for ads on its site.
In a blog post, Reddit said that it would begin requiring its advertisers to “target the most relevant communities”.
That means that, for example, if an ad company wants to run an advert for a group of people with whom it is interested, the advert would need to target the community that has the most active discussion on the site.
The company said it is also changing its approach to content moderation on its platform.
The move comes after Reddit suspended hundreds of thousands of users for posting racist, sexist, homophobic, or otherwise offensive content.
The suspension of those users has sparked an outcry from social media users, with many claiming the move was an attempt to silence them and other minority groups.
A number of celebrities have spoken out against the ban, with Ellen DeGeneres, Snoop Dogg, and others also calling for an end to the policy.
The decision by Reddit follows a similar one by Facebook earlier this year.
In February, the social media giant banned the posting of ads on Instagram for its users, a move that resulted in protests in the US.